Ooni
Leading the creative direction for the new Wood Mackenzie brand launched in August 2023.
Project types
Start up guide
eBook cookbook
Indoor kitchen ideas
UX for ooni.com
Exhibition stands
Exhibition design
Quick start guide
When I recieved my first pizza oven after starting my job at Ooni I immediately noticed upon unboxing that the quick start guide was not infact, that quick. I identified an opportunity to redesign their quick start guide after speaking with the CX team who had also recieved feedback along the same lines.
The existing quick start guide contained information that, upon reflection and research, the customers didn’t need in the quick start guide including the likes of recipes.
I reduced the paper down to an 8 page, single colour booklet with the absolute essentials to get your pizza oven up and running. This also encourages customers to use ooni.com and the app to engage in up to date, regular content.
eCookbook
Creating a downloadable eBook for Ooni.
Quick start guide
When I recieved my first pizza oven after starting my job at Ooni I immediately noticed upon unboxing that the quick start guide was not infact, that quick. I identified an opportunity to redesign their quick start guide after speaking with the CX team who had also recieved feedback along the same lines.
The existing quick start guide contained information that, upon reflection and research, the customers didn’t need in the quick start guide including the likes of recipes.
I reduced the paper down to an 8 page, single colour booklet with the absolute essentials to get your pizza oven up and running. This also encourages customers to use ooni.com and the app to engage in up to date, regular content.
eCookbook
The brand ambassadors at Ooni came to the design team and asked us to create a downloadable PDF cookbook for each of our ambassadors to collaborate into.
I lead the team in identifying opportunities for this PDF. I felt that a simple PDF download was outdated, isn’t responsive and felt there was opportunities for cross sell.
We created an interactive experience where the content was an eBook that was responsive and had interactive elements such as a contents navigation at the bottom of the screen, buttons on the equiptment pages and opportunities to link to .com or Ooni’s social channels.
QR code guide
With sustainability being an important part of Ooni I identified an opportunity to create an online based start up guide. The current set up guide is hundreds of pages long due to multiple languages. So I wanted to suggest a potential solution.
Inspired by IKEA instructions which are completely picture led, I set about to create an almost completely animation based guide with the basics on how to set up your oven.
Accessed by QR code on the oven’s packaging, customers can access a simple walk through on how to set up their oven. Customers would access each numeral step and follow the simple animations.
This is an initial concept mock up.
